Archive - Growth Notes by Sandy Diao

How to engineer viral growth with referrals and affiliates

Trust is the new performance channel. This is how leading companies are engineering viral growth through structured referrals and affiliates.

Jun 17 •

The growth playbook is dead. So what should you do instead?

Here’s why your next breakout channel won’t look like the last one.

Jun 4 •

May 2025

How the AI growth funnel is changing: acquisition and onboarding are blending

Forcing users to sign up first could be hurting your growth. Here’s what to do instead.

May 15 •

June 2023

What is growth marketing? A condensed yet comprehensive guide for beginners

A 10-minute guide on growth marketing that covers all of the key concepts and terms you need to know.

Jun 1, 2023 •

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